- Flow is the feed. It's the posts and the tweets. It's the stream of daily and sub-daily updates that remind people that you exist.
- Stock is the durable stuff. It's the conÂtent you proÂduce that's as interÂestÂing in two months (or two years) as it is today. It's what peoÂple disÂcover via search. It's what spreads slowly but surely, buildÂing fans over time.