the whole world burns

Archive for category 'content'

Stock and flow: "the mas­ter metaphor for media today"

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  • Flow is the feed. It's the posts and the tweets. It's the stream of daily and sub-daily updates that remind people that you exist.
  • Stock is the durable stuff. It's the con­tent you pro­duce that's as inter­est­ing in two months (or two years) as it is today. It's what peo­ple dis­cover via search. It's what spreads slowly but surely, build­ing fans over time.

Small things, links and miscellany, sparkling with light. Sam's tumblelog.

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