Hold it near your head; it detects a flash and responds with one of its own.
Gross racial stereotypes aside, it's true that poses do make photos more interesting than just looking at the camera or, worse, detached hipster pretending-not-to-notice.
Fantastic essay by Errol Morris about the mystery surrounding two photographs taken during the Crimean War.
It's troubling that the camera serial number is in the metadata at all.